Case Studies — HighRise Wholesale | Real Amazon FBA Success Stories
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Real Sellers. Real Numbers.

These are independent Amazon FBA & Walmart WFS sellers who built their brands with HighRise Wholesale. Names and figures shared with permission.

$278K
Combined Monthly Revenue
12
Active Client Brands
4.8★
Avg Product Rating
2-3wk
Avg Launch Time
CASE STUDY 01

Sarah Mitchell

PurePaws Co.
Pet Supplies Amazon FBA Walmart WFS Denver, CO
$41.7K
Monthly Revenue
681
Total Orders
4.8★
Avg Rating

The Starting Point

Sarah joined HighRise in June 2023 with a $5,000 budget and zero ecommerce experience. She wanted to build a pet grooming brand but didn't know where to start with sourcing, branding, or Amazon's FBA process.

The Approach

We sourced a private-label silicone pet grooming glove and a self-cleaning brush set from a vetted manufacturer in Yiwu, China. PurePaws Co. branding was developed in parallel — logo, retail packaging, insert cards, and Amazon Brand Registry filing.

First shipment was 500 units of two SKUs, sent direct from factory to Amazon FBA with full FNSKU labeling, polybagging, and warning labels handled by our prep team.

"I'd tried two other agencies before HighRise — both took my money and disappeared. HighRise was different from week one. Sarah's team handled the supplier negotiation, the labeling, even the Brand Registry paperwork. By month two I had my first $5K month." — Sarah Mitchell, founder PurePaws Co.

The Outcome

By month four Sarah expanded to Walmart WFS. Her pet grooming line earned Amazon's Choice in the cat grooming subcategory. Today PurePaws Co. runs at $41.7K monthly revenue with a 4.8 star average across 681 orders.

CASE STUDY 02

Emily Johnson

NestGlow Home
Home Decor Amazon FBA Shopify DTC Portland, OR
$28.4K
Monthly Revenue
412
Total Orders
4.9★
Avg Rating

The Starting Point

Emily had a clear aesthetic vision — minimal, warm, Scandinavian-inspired home decor — but no manufacturer relationships. She'd built a 12K Instagram following teasing her brand but had nothing to actually sell.

The Approach

We curated a launch range of three SKUs around her aesthetic: a ceramic essential oil diffuser, a wood-base candle warmer lamp, and a textured stoneware vase. Each was sourced from a small-batch ceramics partner in Guangdong and matched her brand guide on first sample.

Packaging used kraft outer with foiled inner sleeves — premium feel without premium cost. Listings were launched simultaneously on Amazon and her Shopify storefront, with content production from our photography team.

"What sold me was the packaging samples. They were the only agency that understood my brand was the product — not just what was inside the box. The unboxing experience drives most of my repeat orders." — Emily Johnson, founder NestGlow Home

The Outcome

NestGlow launched in March 2024. By month eight Emily was running $28.4K combined monthly across Amazon and Shopify. The candle warmer became her hero product — 4.9 stars across 412 reviews.

CASE STUDY 03

Marcus Thompson

CoreFit Athletics
Fitness Amazon FBA Sports Austin, TX
$52.1K
Monthly Revenue
894
Total Orders
4.7★
Avg Rating

The Starting Point

Marcus is a former CrossFit affiliate owner with deep product knowledge but no manufacturing connections. He'd done $200K in retail at his gym but couldn't crack online sales — his previous attempts on Amazon went nowhere because of branding and listing optimisation issues.

The Approach

We started with what he knew best: resistance bands and a copper-infused ankle compression brace. Sourcing was direct from an audited factory in Quanzhou with US warehousing buffer to prevent stockouts.

Listings were rebuilt from scratch with Helium 10 keyword research, a full A+ Content module, and weekly PPC management. We also got him into Brand Registry within four weeks.

"I knew the product side. What I didn't know was Amazon's algorithm, the keyword game, or PPC. HighRise's team is now what I call my back office. I just focus on what to launch next — they handle the rest." — Marcus Thompson, founder CoreFit Athletics

The Outcome

Eleven months in, CoreFit runs five SKUs at a combined $52.1K monthly. The resistance band set ranks #14 in its subcategory. Marcus has reinvested into expanding to weighted vests and recovery tools in Q3.

CASE STUDY 04

Priya Lakshmanan

LumenLeaf Wellness
Wellness Amazon FBA TikTok Shop Brooklyn, NY
$33.8K
Monthly Revenue
527
Total Orders
4.9★
Avg Rating

The Starting Point

Priya runs a wellness content brand on TikTok with 80K followers. She wanted to convert that audience into a product line but every supplier she'd approached either had absurd MOQs or refused private labeling on the products she wanted.

The Approach

We found a manufacturer specialising in jade rollers and gua sha tools who accepted a 200-unit MOQ across colourways. Packaging was matte black with rose-gold foil — designed specifically for unboxing video content.

Launch hit Amazon and TikTok Shop simultaneously, supported by content collaboration with her existing audience. We handled FBA prep and Shipping; she handled the content.

"The MOQ flexibility was a game changer. Other suppliers wanted 1,000 units minimum. HighRise found me a factory at 200 units which let me test three colours before committing. That risk reduction is what made me say yes." — Priya Lakshmanan, founder LumenLeaf Wellness

The Outcome

Six months in, LumenLeaf does $33.8K monthly with TikTok Shop now driving 40% of orders. Three new SKUs are in development for Q4.

CASE STUDY 05

Jerome Battaglia

Forge & Field Outfitters
Outdoor Walmart WFS Amazon FBA Boise, ID
$67.2K
Monthly Revenue
1,140
Total Orders
4.8★
Avg Rating

The Starting Point

Jerome had been a Walmart Marketplace seller for six months but couldn't get Pro Seller badge approval and was running break-even on every SKU. He needed both supply-side help and operational support.

The Approach

We restructured his entire backend: WFS application redone, item setup rebuilt for content compliance, and 2-day badge requirements engineered into shipping windows. On supply we replaced his current importer with two direct-factory partners cutting unit cost by 38%.

An insulated tumbler and a stainless steel utility cooler became his hero SKUs, expanded by quarter into camping cookware.

"I'd been throwing money at Walmart with nothing to show. Within six weeks of working with HighRise I had Pro Seller badge, my margins doubled, and I finally understood what 'optimised' actually means." — Jerome Battaglia, founder Forge & Field Outfitters

The Outcome

One year on, Forge & Field is the largest single client in our portfolio at $67.2K monthly. Eight SKUs live across Walmart WFS and Amazon FBA. Pro Seller badge held since week six.

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