The Starting Point
Sarah joined HighRise in June 2023 with a $5,000 budget and zero ecommerce experience. She wanted to build a pet grooming brand but didn't know where to start with sourcing, branding, or Amazon's FBA process.
The Approach
We sourced a private-label silicone pet grooming glove and a self-cleaning brush set from a vetted manufacturer in Yiwu, China. PurePaws Co. branding was developed in parallel — logo, retail packaging, insert cards, and Amazon Brand Registry filing.
First shipment was 500 units of two SKUs, sent direct from factory to Amazon FBA with full FNSKU labeling, polybagging, and warning labels handled by our prep team.
The Outcome
By month four Sarah expanded to Walmart WFS. Her pet grooming line earned Amazon's Choice in the cat grooming subcategory. Today PurePaws Co. runs at $41.7K monthly revenue with a 4.8 star average across 681 orders.